BMGT8538 Development and Evaluation of Marketing Theory
This course is an examination of theory development in marketing. Learners study foundational readings in theory development and marketing theory that support current thought leadership in the field. From this knowledge base, learners complete and then expand a literature review. For PhD in Business Management and PhD in Organization and Management learners only. Cannot be fulfilled by transfer.
Prerequisite
PhD in Business Management learners must have completed BMGT8530, BMGT8532, BMGT8534.