BS in Business, Marketing
School of Business, Technology, and Health Care Administration
The undergraduate Marketing specialization provides learners with fundamental business knowledge and emphasizes marketing research; sales, marketing, and channel management processes; brand identity and marketing communications; change management; and business ethics. Learners may choose to focus on the fundamentals of sales and marketing or broaden their study to include a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing, or public relations. Upon successful completion of this specialization, learners have gained the marketing expertise and the management, interpersonal, and professional thinking skills needed to increase organizational effectiveness.
General Education Requirements
Choose 45 quarter credits with a minimum of 4 quarter credits from each category; see General Education Courses.
Required course
Additional Program Requirements†
| ACS1003 | Building Skills for Academic Success | 6 |
Core courses‡
At least 42 quarter credits
| BUS3003 | Developing a Business Perspective | 6 |
| Or | |
| BUS3007 | Developing a Business Perspective | 6 |
| | |
| BUS3011 | Fundamentals of Management | 3 |
| BUS3012 | Fundamentals of Leadership | 3 |
| BUS3021 | Fundamentals of Business Law | 3 |
| BUS3022 | Fundamentals of Supply Chain Management | 3 |
| BUS3030 | Fundamentals of Marketing and Sales | 6 |
| BUS3040 | Fundamentals of Human Resource Management | 6 |
| BUS3050 | Fundamentals of Organizational Communication | 6 |
| BUS3061 | Fundamentals of Accounting | 3 |
| BUS3062 | Fundamentals of Finance | 3 |
Specialization courses
At least 48 quarter credits
In addition, choose 12 quarter credits from the following courses.
Elective courses
At least 39 quarter credits
Choose 39 quarter credits of additional undergraduate courses.§
Capstone course
At least 6 quarter credits
Taken during the learner’s final quarter:
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000-level and above
Honors Pathway
Learners enrolled in the honors pathway complete the following general education courses.
Honors courses
At least 15 quarter credits
| PHI-H2005 | Honors Seminar: Critical Thinking for the Professional World | 3 |
| COM-H4005 | Communicating and Integrating Solutions in the Professional World | 6 |
| SOC-H3005 | Honors Professional Seminar | 6 |
These courses are applied toward the general education requirement and taken in addition to the remaining required courses.
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000-level and above
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.
§ Learners who have completed ACS1003 choose 33 quarter credits of additional undergraduate courses.
Eligible Concentrations
Accounting
Finance
Health Care Management
Human Resource Management
Management and Leadership
Project Management
Multiple Specializations available (must be within the same degree program)