July 2023 University Catalog

BS in Business, Marketing

School of Business, Technology, and Health Care Administration

The undergraduate Marketing specialization provides learners with fundamental business knowledge and emphasizes marketing research; sales, marketing, and channel management processes; brand identity and marketing communications; change management; and business ethics. Learners may choose to focus on the fundamentals of sales and marketing or broaden their study to include a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing, or public relations. Upon successful completion of this specialization, learners have gained the marketing expertise and the management, interpersonal, and professional thinking skills needed to increase organizational effectiveness.

General Education Requirements

Choose 45 quarter credits with a minimum of 4 quarter credits from each category; see General Education Courses.

Required course

MAT2001Statistical Reasoning

6

Additional Program Requirements†

ACS1003Building Skills for Academic Success

6

Core courses‡

At least 42 quarter credits

BUS3003Developing a Business Perspective

6

Or

BUS3007Developing a Business Perspective

6

 

BUS3011Fundamentals of Management

3

BUS3012Fundamentals of Leadership

3

BUS3021Fundamentals of Business Law

3

BUS3022Fundamentals of Supply Chain Management

3

BUS3030Fundamentals of Marketing and Sales

6

BUS3040Fundamentals of Human Resource Management

6

BUS3050Fundamentals of Organizational Communication

6

BUS3061Fundamentals of Accounting

3

BUS3062Fundamentals of Finance

3

Specialization courses

At least 48 quarter credits

BUS4022E-Marketing

6

BUS4030Marketing Distribution Channel Management

6

BUS4033Brand Identity and Marketing Communications

6

BUS4036Marketing Research

6

BUS4801Ethics and Enterprise

6

BUS4802Change Management

6

In addition, choose 12 quarter credits from the following courses.

BUS4024Customer Behavior

6

BUS4027Public Relations

6

BUS4035Global Marketing

6

Elective courses

At least 39 quarter credits

Choose 39 quarter credits of additional undergraduate courses

Capstone course

At least 6 quarter credits

Taken during the learner’s final quarter:

BUS4993Business Capstone Project

6

Total

At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000/4000 level

Honors Pathway

Learners enrolled in the honors pathway complete the following general education courses.

Honors courses

At least 15 quarter credits

PHI-H2005Honors Seminar: Critical Thinking for the Professional World

3

COM-H4005Communicating and Integrating Solutions in the Professional World

6

SOC-H3005Honors Professional Seminar

6

These courses are applied toward the general education requirement and taken in addition to the remaining required courses.

Total

At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000/4000 level

One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.

Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.

† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.

‡ Learners who have completed ACS1003 are required to take BUS3003. Learners who are not required to take ACS1003 are placed in BUS3007.

§ Learners who have completed ACS1003 choose 33 quarter credits of additional undergraduate courses.

Eligible Concentrations

Accounting

Finance

Health Care Management

Human Resource Management

Management and Leadership

Project Management

Multiple Specializations available (must be within the same degree program)