January 2026 University Catalog

ANLT5045 Applied AI and Data Analytics for Business Leaders

Students in this course develop and demonstrate their skill in the role of analytics and the applications of artificial intelligence as they relate to the field of analytics. Students examine modern analytics practices, ranging from descriptive statistics and data visualization to predictive modeling, text mining, optimization, and the latest trends in generative AI. Emphasis is placed on how AI and analytics are applied in real business contexts such as marketing, customer engagement, logistics, human resources, and financial services.

Credits

4