BMGT8538 Development and Evaluation of Marketing Theory
Students examine theory development in marketing. They analyze foundational readings in theory development and marketing theory that support current thought leadership in the field. From this knowledge base, students complete and then expand a literature review. For PhD in Business Management and PhD in Organization and Management students only. Cannot be fulfilled by transfer.
Prerequisite
PhD in Business Management students must have completed BMGT8530, BMGT8532, BMGT8534.