Marketing
Division of Arts and Sciences
The Marketing concentration presents marketing fundamentals and emphasizes the 4 P’s of marketing: product, price, place, and promotion. The curriculum also addresses sales and channel processes, brand identity, and marketing and research communications approaches. The concentration is designed to prepare students to effectively contribute to the planning and execution of marketing activities in organizations.
| BUS2030 | Marketing and Sales Fundamentals | 6 |
| BUS4030 | Marketing Distribution Channel Management | 6 |
| BUS4033 | Brand Identity and Marketing Communications | 6 |
| BUS4036 | Marketing Research | 6 |
Total
At least 24 quarter credits
One or more courses in this program may require a prerequisite(s). Refer to the course descriptions for details.
Students who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.